Revised Problem and Purpose Statement_3

San Francisco Arts Commission, Art Education / City of San Francisco 
Art Resource Guide Redesign

Problem Statement:
The Art Education Funders Collaborative (AEFC) is a group of grantmakers who work to strengthen arts education in the San Francisco Unified School district. The Inside Out Art Program for the youth art education is lack of visibility among the target students group.

Purpose Statement:
The purpose of this research is to construct and redesign the website that inspires and communicates with the artists in the City to develop the art education program and also inspires others to get involved with the organization and the program. The tools should be also relevant to the businesses/ organizations, who support art education, within the communities in order to gain more sponsors.

Stakeholders: Local artists and art teachers in pubic schools/ San Francisco School Community


Reference:

• AFAC Inside Out Program http://www.sfartscommission.org/insideout/
• Community Initiatives http://www.communityin.org/about.html
• Revitalizing arts education through community-wide coordination by Susan J. Bodilly, Catherine H. Augustine, Laura Zakaras
• Marketing Illustration: New Venues, New Styles, New Methods by Steven Heller, Marshall Arisman [Allworth Communications, Inc., 2009]
• Contemporary Marketing by David L. Kurtz, H. F. MacKenzie, Kim Snow [Cengage Learning, 2009]