Revised Problem and Purpose Statement_2

Chinatown Beacon Center 
Marketing for Community Educational Services through the Design for the Community Program 

Problem Statement:
The Beacon Centers transform public schools into youth and family centers that become a beacon of activity for the surrounding neighborhood. The Chinatown Beacon Center is in need of a promotional "branding system" .

Purpose Statement:
The purpose of this research is to develop a series of brochure, signage and ID badges that can promote and represent the organization. The tools should be relevant to not only the youth group, which is the main users of the program, but also should reach out to the parents. 


Stakeholders: Families in the Chinatown community


Reference: 

• Beacon Center Chinatown Branch
• San Francisco Public Library Chinatown Branch
• Afterschool Alliance
• Harvard Family Research Projects
• Afterschool matters: creative programs that connect youth development and student achievement by Sara Hill [Corwin Press, 2007]
• After-school programs to promote child and adolescent development: summary of a workshop by Jennifer Appleton Gootman [National Academies Press, 2000]